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5 Tactics That Will Elevate the Success of Your Freelancers

by YOSS Community Writer, on September 10, 2019 at 5:00 PM

Nobody said being a freelancer was easy. Sure, freelancers can choose to work whenever and wherever they want, but without a supervisor or co-workers to increase accountability, it can take a tremendous amount of self-motivation to get up and work some days. They can't call in sick — no work means no money, after all. And freelancers have vital work to do. 

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Employers are increasingly turning to freelance talent to tackle projects they can't find full-time employees to handle. For example, we found that the demand for CRM specialists has recently ballooned to about 5,100 posts per month on CareerBuilder. But with the supply of full-time CRM specialists remaining static, the time has come for freelancers to fill the gap.

Working with freelancers gives employers on-demand access to a wide variety of skill sets. And considering that 43% of the United States workforce will be freelancers by 2020, it's time for your business to think seriously about how you can set freelance workers up to succeed.

Strategies to Help Your Freelancers Succeed

Implementing freelancers into your business plan will streamline your workflow and cash flow by freeing up full-time employees to work on the projects you hired them to complete. You can employ freelancers — the majority of whom tend to specialize in two to three talents — to tackle sprint projects or technical work in the meantime.

But ensuring a freelancer will be successful can be tricky unless you know what to do and what to avoid. As an enterprise business, you need to hire talent you trust and believe will be a good fit for your needs. You can use freelance employment platforms like YOSS to vet freelancers and handle compliance, background checks, worker classification, and more.

Now that you know how to hire the right freelancers, you need to make a plan to integrate them into your workflow and culture in order to get the most out of your partnership. Here are a few strategies you can use to do just that:

  • Determine the right workforce mix for your organization. It's important to find a balance between full-time workers and flexible freelance talent. This allows your team the stability to deftly manage day-to-day operations and the agility to respond quickly when the market changes.
  • Invest in flexible talent the way you invest in full-timers. If you find a freelancer who meshes well with your team and exceeds the expectations you set for assignments, it makes sense for you to continue working together. But if you don't build a relationship through increased trust, a flexible schedule, and constructive feedback, that freelancer might not want to stick around.
  • Make everyone feel like part of your team. A team with differing backgrounds, experiences, and mindsets can help make your company more innovative. That includes what your freelancers can bring to the table. Encourage them to call in for all-team meetings to give input, put on culture events that include remote workers, and offer everyone the valuable opportunity to develop their job skills.
  • Empower freelancers to take ownership and impact project outcomes. When employees feel empowered to make decisions and use their own skills to accomplish tasks, they feel trusted and capable. From there, they become more successful, knowing that you're confident in their skills and performance. 
  • Build loyalty through valuable perks. Benefits are great, but to create loyalty, they need to actually matter to your employees, freelancers included. Those could range from flexible work options to ample health benefits to the development opportunities mentioned above. Advertise these benefits in your job descriptions and interviews in order to entice applicants to join your team.

The future of work is here. Use these insights and tips to prepare for the increase in remote and freelance workers and the benefits they can bring to your company's processes, strategy, and bottom line.

Looking to expand or better manage your current workforce? YOSS can help build your talent pool, allowing your company to stay connected with existing and new talent. Our mission is to make agile staffing easy for companies like yours so schedule a call to learn how YOSS can help.

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Topics:Freelancer EconomyTomorrow's WorkforceRemote WorkforceIndependent ProfessionalsStrategic HireWorker ClassificationBusiness InsightsIndependent Contractors